Key findings

<aside> <img src="/icons/stars_gray.svg" alt="/icons/stars_gray.svg" width="40px" /> Benefits over features

Your homepage is your digital doorway. Connecting with visitors is key. Focus on benefits over features to elicit an emotional response from your audience. This empathic and confident approach showcases the true value of your offering, helping customers understand why it’s perfect for their needs.

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<aside> <img src="/icons/ruler_gray.svg" alt="/icons/ruler_gray.svg" width="40px" /> Embrace the space

The graphic design is generally well-executed, but there’s room to improve the reading experience by adjusting vertical padding. Adding space between sections and using less within groups aligns with the Gestalt Law of Proximity, making content more scannable. This simple change can enhance your website’s visual flow and user experience.

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<aside> <img src="/icons/fireworks_gray.svg" alt="/icons/fireworks_gray.svg" width="40px" /> Write to ignite

The design and content are solid, but using more action verbs and inspiring language can elevate your messaging. Compelling phrases like “Tap into the power of Pipedrive” spark enthusiasm and engagement. This simple language shift can create a vibrant, persuasive experience for your readers.

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View your audit

For best results, view your audit results online ›

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<aside> <img src="/icons/light-bulb_yellow.svg" alt="/icons/light-bulb_yellow.svg" width="40px" /> Tips to help you navigate your report:

We recommend these two views of your findings. Severity lays out the issues in columns. Details gives you a full-page view of one issue at a time.

We recommend these two views of your findings. Severity lays out the issues in columns. Details gives you a full-page view of one issue at a time.

Switch to the tablet or phone filter to see mobile-specific issues.

Switch to the tablet or phone filter to see mobile-specific issues.

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Or download your report

<aside> <img src="/icons/document_gray.svg" alt="/icons/document_gray.svg" width="40px" /> PDF

Download to view offline or print:

UX UI audit - Pipedrive.pdf

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<aside> <img src="/icons/table_gray.svg" alt="/icons/table_gray.svg" width="40px" /> CSV

Download CSV to pull into a spreadsheet:

UX UI audit - Pipedrive.csv

Or view the Google Sheet online:

https://docs.google.com/spreadsheets/d/1afRoCP0o9pfltDZs5oa_O6O6rfQIY5UWhRc8d5b4Mz4/edit?usp=sharing

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